2 Comments
Mar 25, 2023·edited Mar 25, 2023Liked by Senthil Veeraraghavan

Loved the history, I knew bits and pieces of it but it was great to hear a complete narrative. I feel like one more amplifying factor for RRR's popularity was stuff like Instagram and youtube short form videos. They break the traditional marketing geographical boundaries and get promotional content/ad campaigns to people who might like it (and onwards to national level virality)

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