Understanding films through Two Old Cliches: Product-Market Fit and “Last Mile” Distribution. Also, Rupert Murdoch, MGR and NTR, Federalism and Economic Populism.
Loved the history, I knew bits and pieces of it but it was great to hear a complete narrative. I feel like one more amplifying factor for RRR's popularity was stuff like Instagram and youtube short form videos. They break the traditional marketing geographical boundaries and get promotional content/ad campaigns to people who might like it (and onwards to national level virality)
This was a challenging topic with many historic and data threads to follow. (I was also worried the post would get too idiosyncratic). Anyway, I caught up with RRR very late with some trepidation (as I did not enjoy the Baahubali movies), but was surprised how much it was a throwback to old-school Telugu movies.
Internet campaign vs geographic language distribution is an interesting direction to explore! Thanks for reading!
Loved the history, I knew bits and pieces of it but it was great to hear a complete narrative. I feel like one more amplifying factor for RRR's popularity was stuff like Instagram and youtube short form videos. They break the traditional marketing geographical boundaries and get promotional content/ad campaigns to people who might like it (and onwards to national level virality)
This was a challenging topic with many historic and data threads to follow. (I was also worried the post would get too idiosyncratic). Anyway, I caught up with RRR very late with some trepidation (as I did not enjoy the Baahubali movies), but was surprised how much it was a throwback to old-school Telugu movies.
Internet campaign vs geographic language distribution is an interesting direction to explore! Thanks for reading!